Achieving mutually successful and profitable outcomes from AIP related activities depends primarily on the selection of the right target end users. To help with this selection, NSK has designed an ROI (Return on Investment) Calculator, to help you make the right selections. This tool helps you to understand the size and scope of the target end users', their main business priority, their maintenance strategy approach, their purchasing strategy and the annual bearing spend potential. Once in possession of this information you will be able to prioritise the customers you want to focus your AIP activities on, safe in the knowledge that there will be positive outcomes for all three parties, the end users, the NSK distributors and NSK. For more information on how to use the ROI tool, please watch the video https://aip.calculations.nskeurope.com/de/return-on-investment